PlayRena.
A VR arcade with a WordPress site of 93 pages. Now a site that gets found per outing and per town. Clicks from Google a month: +152%.
scroll ↓
Found outside Roosendaal.
Someone in Breda, Tilburg or Antwerp looking for a company outing doesn't know PlayRena yet. They search for what they want to do, and where. In April, 86 of the 186 clicks from Google came from the brand name. The old site had 93 addresses.
Pages per outing and per town.
A new site in Next.js with Sanity as the CMS. The editors manage the SEO fields themselves. Pages per occasion and per town come from the data: adding a town is one line, not a build job. Five forms send enquiries to HubSpot, the database and email. Booking and payment run through Nostium.
03 / measured in google
04 / migration and speed
05 / underneath
Clicks and impressions come from Search Console, April versus August. The growth is in searches without the brand name: clicks on the name stayed at 86 and 88. Server wait time was measured on the live site, before and after the caching fix of 27 July. Redirects and orphan pages come from our own crawl.
We can't publish revenue or bookings. How many enquiries come from Google has not been measured yet. A Lighthouse run on the live site is still open. The growth in Google isn't only our work: Aizy wrote eight SEO texts.
Need something
like this?
Tell us what is going on. We look first, then we talk.