blokwerknl / en
amsterdam
work / coffeeshop headlines · zaandam

CoffeeshopHeadlines.

A coffeeshop in Zaandam that isn't allowed to advertise, with an old site at Hostnet. Now a bilingual knowledge site with 54 articles, built in 29 days. In four weeks from position 18.5 to 7.3 in Google.

scroll ↓
18.5 → 7.3
average Google position in four weeks
client data · search console, per week
53
keywords in the top 3, last 4 weeks
client data · search console
2.15%
click-through rate in Google, first month
client data · search console
54
articles, 42 Dutch and 12 English, publish themselves
measured · own cms
coffeeshopheadlines.nl/kennis · screen capture
coffeeshopheadlines.nllive
Screen capture of the coffeeshopheadlines.nl homepage
01 / the question

Found without advertising.

A coffeeshop in the Netherlands isn't allowed to advertise. No menu, no prices, no call to buy. People do search every day for the rules, and whether tourists can get in. The old site had opening hours, house rules and a gallery.

02 / what we built

A build that says no.

A bilingual site in Astro, Dutch and English. A legal check runs inside the build. A shopping cart, price list or order button blocks the release. Articles carry a publish date and go live on their own with a daily rebuild. Every build reports new pages to Bing and Yandex through IndexNow.

03 / first month in google+
average position, weeks 1 to 418.5 · 12.0 · 8.0 · 7.3
clicks per week37 · 40 · 58 · 47
impressions8,467
click-through rate2.15%
“coffeeshop zaandam”position 1
“coffeeshop zaanstad”11 → 7
search console · 17 August to 16 September 2026
04 / visits+
visitors1,514
page views4,535
on a phone87%
countriesNL 48% · UK 19% · US 6%
vercel web analytics, cookieless · first month
05 / underneath+
articles54, 42 Dutch and 12 English
pages checked96, 0 errors
security scan0 critical, high or medium
addresses in the sitemap79
how we measure this

Positions and clicks come from Search Console, per week. Visits come from Vercel Web Analytics, which counts without cookies. The technical check covered 96 pages after launch.

what we don't claim

The knowledge articles get impressions but no clicks yet: they sit at positions 26 to 90. The contact page had 307 impressions and 0 clicks. 612 visitors came in via google.com, against 182 search clicks. The gap probably comes from Maps; that is not confirmed.

next case

WasStop.

wasstop.nllive
WasStop

Need something
like this?

Tell us what is going on. We look first, then we talk.

tell us what is going on →hallo@blokwerk.studio · © 2026 blokwerk · amsterdam
privacytermssitemap
kvk 88807797vat nl004657139b07