work / hubspot · a'dam vr

Salesengine.

Group requests got stuck in Salesforce. In March a reply took 43.5 hours. Now a request becomes a deal in HubSpot within seconds. The median is 5 hours.

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−89%

response time to a request, median 43.5 → 5 hours

client data · salesforce and hubspot

43% → 92%

requests answered within 24 hours, week 33 → 36

client data · hubspot

100%

of offline conversions accepted by Google Ads, first run

measured · google ads data manager

of call clicks counted by Google Ads, before the new tracking

client data · ga4 and google ads, 2025

adam-vr.comlive

The groups page with the request form on adam-vr.com

01 / the question

Requests nobody saw.

The form notification in Salesforce had been silent since July 2025. The median response time rose from 3 to 43.5 hours. Google Ads never heard which request became a booking. It bid on a fixed value per request.

02 / what we built

Form, deal, follow-up.

A form on the site becomes a contact and a deal in HubSpot within seconds, with the click IDs attached. The client gets a confirmation in their own language. If a deal sits still for five days, a task appears. Every night, won deals go to Google Ads with their real amount, through a CSV feed that Ads fetches itself.

03 / cold outreach

Calling from the same system.

1,492 business contacts sit in HubSpot, in five groups with a call order and a script per group. A call board shows the email click signals HubSpot does not see. A reply to a Lemlist email is a contact with a call task in HubSpot 35 seconds later. Klaviyo receives requests, touchpoints and consent.

04 / measured in hubspot+

response time, median43.5 → 5 hours

answered within 24 hours43% → 92%

answered within 4 hours41%

deals won since 25 July53%

loss reason filled in100%

source channel filled in99%

salesforce, March 2026 · hubspot, up to 19 September 2026

05 / tracking and integrations+

offline conversions, first CSV run100% accepted, 0 errors

value per conversion in Adsfixed value → real deal amount

tracked leads duplicate or fake33%

call clicks counted by Ads3%

Lemlist reply → contact with task35 s

cold contacts1,492, in 5 groups

google ads · ga4 · hubspot · lemlist · September 2026

how we measure this

Response time and win rate come from HubSpot, against the Salesforce figures of March. Acceptance comes from Data Manager in Google Ads, run of 11 September. The Lemlist link was traced to the second on the first real reply.

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