work / a'dam vr · amsterdam

A'DAMVR.

Website, CMS and digital infrastructure. Website migration in nine calendar days, with no downtime for email or the ticketing system.

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28 → 76

Lighthouse mobile

measured · lighthouse, old and new site

−89%

time to first image on screen, 7.9 → 0.9 s

measured · lighthouse

100%

of won deals accepted by Google Ads, first run

measured · google ads, offline conversions

43% → 92%

leads answered within 24 hours

client data · hubspot, since 25 July

adam-vr.comlive

01 / the question

A WordPress site that had stopped growing with them.

Two languages, an external ticketing system, Salesforce for group enquiries and tracking nobody trusted any more. The question was not 'make it prettier'. It was 'keep everything working and show us what is happening'.

02 / what we built

110 URLs, 39 routes, 79 components.

WordPress out, a new site on a custom CMS with 24 document types, 9 design system components and 18 icons from the client's brand guide. 81 pages in Dutch and English were up by the end of day one of the core build. The migration ran on a 210-line migration map, 216 redirect rules and 27 moved DNS records.

03 / measured+

Lighthouse mobile28 → 76

FCP7.9 s → 0.9 s

Speed Index13.6 s → 1.0 s

TBT1,100 ms → 10 ms

CLS0.124 → 0

Accessibility72 → 94

LCP median, real visitors2.3 s → 465 ms

INP median, real visitors230 ms → 56 ms

lab: lighthouse · field: posthog

04 / conversion and group funnel+

group enquiry form repairedgot stuck in Salesforce, now a deal within seconds

leads answered within 24 hours43% → 92%

median response time43.5 hours → 5 hours

CTR in Google1.06% → 1.47%

average position13.7 → 11.6

non-brand clicks per week400 → 448

SEO plandelivered: 24 priorities, per quarter

hubspot · search console · 8 weeks before / 6 weeks after

how we measure this

Every improvement above has a source: HubSpot for leads and response time, Search Console for click-through rate and position, Lighthouse and PostHog for speed. We only claim what we can point to, and we say which period it covers.

05 / underneath+

Tracking33% of measured leads turned out to be duplicates or not real. Ads saw 3% of the call clicks. Now 25 custom events, 8 Ads conversion actions.

Offline conversionsWon deals go back to Google Ads every night. First run: 100% accepted.

CRMSalesforce → HubSpot. Response time 89% shorter (median 43.5 → 5 hours). 53% of deals since 25 July won.

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